Twenty years building, breaking and rebuilding independent agencies. CEO of Lunar Group. Speaker. Board advisor.

Champion of the independent agency model.
Honest about how hard it is to sustain.

Twenty years building, breaking and rebuilding independent agencies. CEO of Lunar Group. Speaker. Board advisor.

Champion of the independent agency model.
Honest about how hard it is to sustain.

My background

My background

My background

I've spent twenty years building brands, winning clients and occasionally doing things that make people stop and look twice.


When Gymshark called out for the best agencies in the Midlands, most agencies sent an email or LinkedIn message. We rolled ten branded digital vans to their offices. We got a meeting and the stunt went viral.


That philosophy, if you're going to show up, show up properly has taken Lunar Group's work to brands like Castrol, BrewDog, RBS and Villeroy & Boch and built a reputation for marketing that moves people rather than marketing that fills a brief.


Today I write The Independent Advantage for agency owners and CMOs who want to see clearly what's coming next and move before everyone else does.

I've spent twenty years building brands, winning clients and occasionally doing things that make people stop and look twice.


When Gymshark called out for the best agencies in the Midlands, most agencies sent an email or LinkedIn message. We rolled ten branded digital vans to their offices. We got a meeting and the stunt went viral.


That philosophy, if you're going to show up, show up properly has taken Lunar Group's work to brands like Castrol, BrewDog, RBS and Villeroy & Boch and built a reputation for marketing that moves people rather than marketing that fills a brief.


Today I write The Independent Advantage for agency owners and CMOs who want to see clearly what's coming next and move before everyone else does.

20+ Years

20+ Years

Lunar Group

Lunar Group

Speaker

Speaker

Board Advisor

Board Advisor

Work directly with Robert

Work directly with Robert

The Agency Future Audit and Agency Relationship Review are focused sessions for agency owners and CMOs who want to work through their specific situation personally.

Email me
rob@theindependentadvantage.co.uk

The Agency Future Audit and Agency Relationship Review are focused sessions for agency owners and CMOs who want to work through their specific situation personally.

Email me
rob@theindependentadvantage.co.uk

Ready to think differently about the agency market?

Ready to think differently about the agency market?

© 2026 The Independent Advantage