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The Independent Advantage covers where the agency market is going, what AI is doing to it, and what smart agency owners and CMOs are doing about it.

The Independent Advantage covers where the agency market is going, what AI is doing to it, and what smart agency owners and CMOs are doing about it.

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The weekly essay.

One sharp argument per issue. No padding.

One sharp argument per issue. No padding.

One sharp argument per issue. No padding.

The uncomfortable truth.

The thing most people in the industry aren’t saying yet.

Previous Editions

Previous Editions

Explore the archive of past issues from The Independent Advantage.

Why the Agency Model Is Still Broken

Jun 7, 2024

Your Agency Isn't Future Ready — Yet

May 24, 2024

CMOs & Agencies: Stop Playing the Same Old Game

May 10, 2024

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Ready to think differently?

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